Zen in the Zone



Dear Introverted Social Entrepreneur,

You’ve been standing in the shadows way too long. It’s time to make your mark on the world.

You want to be seen…but you’re not the bold, loud type.

You are a deep, intelligent, thoughtful person looking to catapult your brand while maintaining resilience…You’re a smart heart centered professional.

I see you.

You don’t have to overexert yourself to make an impact. You don’t have to wear red to be seen. You can lead with quiet confidence.

You can shine and still be you.



You are a successful high achiever but deep inside you are unfulfilled. No matter how great the success, you feel like there’s something missing.

People around you (friends, associates, and even family) think you’ve made it. Looking at you from the outside (on the surface), you seem to have it all together. You look like the picture of success-someone to aspire to. Yet, inside you have this feeling of discontent, but not for more material wealth. You feel a void that is deeply seated inside of yourself.

Something integral to you is missing. No matter how much external success you achieve there’s still a voice in your head that tells you it’s not enough.



You want to make a social impact through business. You want to attract clients and business partners who resonate with you so that a deeper connection can be established allowing you to make a massive impact. Given that you’re likely an introverted social entrepreneur in the midst of a transformation that connection is even more crucial.



Studies show that people like doing business with those they know, like, and trust. When you create a deep connection with a person you become a member of their preferred list of friends and advisors. Human connection is also at the core of a successful transformation.

You crave this connection.



Hello, I’m Shayn De Mur, founder of Zen in the Zone.

Zen in the Zone is a transformation coaching and consulting company that was created with the introverted social entrepreneur in mind; Those who have a desire to make a positive impact in the world through business.

As a former consultant for some brands you may have heard of, helping business leaders maintain resilience and focus is my sweet spot. From my own experience I know that the desired outcome begins with the right mindset.

It took me years and numerous transitions to get the formula that would put me on the path in alignment with my purpose.


Here’s my story:

A few years ago I was a stockbroker at one of the largest brokerages in the world. I was doing well. It was the first and only time both of my parents told me they were proud of me. Everyone thought I was the picture of success.

But, I had a dirty little secret – I felt completely unfulfilled inside.

There was a massive void. As a result, I felt like a total fraud – a failure.

Everyday I would put on my armor so that I could go out into the world and keep up this facade so that my parents could continue to be proud and others around me could have someone to aspire to.

I kept this up so that everyone else could be happy. But I was in pain.

One morning I simply could not put my foot down to get out of bed. It was in that moment that I decided NO MORE.

I submitted my resignation that day. I decided that day that it was my mission to find “the thing” that was missing in my life.

That was the day Zen in the Zone started to take shape.

This mission has led me on a journey to seminary where I was ordained as an interfaith minister and later I received ICF accredited coach training, a PMP (project management professional certification) as well as other certifications, MBA in marketing, and MFA in critical studies(writing).
Today, I use my experiences to guide people just like you to make a major impact on the world through business by becoming a catalyst for change.


I COACH INTROVERTED social ENTREPRENEURS through transformation.

My background as an NLP Certified Coach and over a decade in IT along with my innate entrepreneurial skills (I’ve been one since I was 8) allow me to help you master your mindset and provide the framework to lead your brand through a transformation.

I know that finding the right transformation coach and consultant is a choice not to be taken lightly. That’s why I offer free consultations to walk you through your needs, the scope of your goals, and your budget.